What is an SEO Web directory and how can it benefit you?
If you are a Web site owner then you know the importance of getting quality backlinks to your site. The search engines use backlinks as one of the measurements of how to rank a site. One of the easiest ways to improve your search engine rankings is to submit your blog or Web site to a list of directories.
You can submit your site to both general and niche directories to get more links and improve your rankings. When submitting to directories, you want to not only focus on the ones with pagerank, but also those that have an editorial process that does not accept questionable sites.
This will ensure that your site does not get associated in a ‘bad neighborhood’ on the Web which will not do much to help the reputation that you are trying to build with the search engines.
The best way to submit to Web directories is manually and by hand. You want to diversify the titles that you use for your backlinks, but need to focus on one or two ‘main keywords’ that are repeated more often.
By utilizing Web directories as a backlinking strategy you will improve both traffic and rankings over time. Once you find a few good directories you can submit to, you can compile a list and use the same ones over and over.
It is recommended to use a mix up free and paid directories to be as diverse as possible. Paid directories are not always better, but they usually have a more stringent acceptance policy which equates to a higher quality directory.
An example of a good paid Web directory is http://www.tikifind.com. This directory has been operating for several years and has a pagerank. If you browse this directory you will see there is a clear submission policy and easy to understand rules.
You can win the search engine rankings game by including submissions to directories in your overall marketing strategy. Just give it a try!